Web Audit
Visitor confidence is critical for your business; this is especially true with international websites. Your web audit report provides you with recommendations and information that can be used to improve the international visitor experience on your website.
Your web audit will look at:
Design and Build
The first bite is with the eye. The image of your website will contribute to a visitor's first impression. There are several visual factors that must work correctly to make it look good for potential customers to browse and keep their interest. Visitors will also want to see consistent, clear navigation.
Your web audit will consider:
- Navigation
- Use of colour and any cultural implications
- Page layout , use of white space, text size and font style
Your site should use clean, web-standards compliant code, ideally XHTML, so that it is compatible with all browsers and mobiles. Your report provides an assessment on errors and the impact it has on your site.
Content
Content is king. Well written copy makes all the difference in communicating your message. Your website must convey your message with impact. Visitors must feel compelled to take immediate action. The language and style of your content is reviewed and checked to ensure that every word earns its place.
Localisation
How confident are you about the multilingual versions of your website? With countless examples of companies producing slogans or using icons that were deemed offensive, hilarious or just plain weird, you need to be sure that your company’s image and brand integrity is maintained.
You may even want to consider the International Brand Research service.
It takes five days to prepare your web audit. Contact us today to order your web audit.
Presence
Good web presence is important for web traffic. You need to know…
- Where is your website ranked, is it optimised effectively?
- What can be done to increase your Google page rank?
- How many inbound links do you have?
